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GENDER COLLABORATION ROLE IN ANALYZING AND MANAGING RISKS AT BODY REPAIR “X” IN MALANG

5 ePoint

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Risk is an inevitable thing in all activities of the company. These risks must be managed properly so that companies can survive. There are several factors that can affect risk assessment and risk management, one of them is risk preferences. Risk preferences are highly influenced by the personality who reflected in leader’s gender role (masculine or feminine). This study was aimed to discover the role of psychological gender collaboration (masculine-feminine) in the process of analysis and managing risk. The object of this study is a service company Body Repair in Malang. This study used a qualitative approach to conducting interviews, observation, and document analysis in analyzing the collaborative role of gender in the process of analysis and risk management. As a result of analysis, there is a link between gender analysis and risk management processes. In addition, the results also showed that the gender collaborations have an important role in the process of analysis and risk management, where someone masculine is better suited to assess the risk, while managing risk is better suited done by a feminine. So the gender collaborations can result in optimal decisions / actions in risk management.

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